9 Ways to Build a Business with Personality

The book

In simple, accessible terms, the authors state that the book «is meant for all those who refuse to conform, here called entrepreneurs, who believe in their ideas and want to make them real in order to transform worlds».

What you'll find

By bringing entrepreneurship together with the Enneagram, the book gives the reader information and practical tools aimed at those starting a business, or at institutional entrepreneurs working inside an organisation as agents of change.

To illustrate the concepts, the authors begin with a story featuring symbolic characters with strongly drawn personalities.

Why the Enneagram

The Enneagram, an age-old system for understanding and developing human behaviour, is brought alongside entrepreneurship, a way of being in the world, naturally and complementarily, adding human value to it as well as paths of awareness and transformation.